Client

HAPPINESS CO FOUNDATION


Services

BRANDING — PR — MARKETING — Sponsorship Acquisition — Event Management


About

Perth’s local and regional communities were invited to the sporting event of the season as WA's favourite ex-AFL players return to the field to showcase their skills at the highly anticipated WA All Stars Charity Football Game.

Hosted at Leederville Oval on February 17, WA’s elite ex-AFL players came together and kicked for a cause — raising funds to support mental health in local and regional Football Clubs across WA.


Results

3,500+ Attendees — 36 former AFL players involved — national live stream with Sports Entertainment Network commentators

Project

WA ALL STARS CHARITY GAME


PR

Reach: 25,888,000+

The West Australian Footy Legends Fremantle Dockers, West Coast Eagles, Matthew Pavlich, Andrew Embley, Alex Rance Charity AFL Football Game Perth
PerthisOK AFL Players Andrew Embley, Michael Braun, Matthew Pavlich, Ryan Crowley, Julian Pace, Happiness Co Foundation Charity Game

Marketing & Branding

EVENT MANAGEMENT